True in Life, Sports, Religion, & the Bedroom

Our bodies can do remarkable things.

With even a small amount of training and practice, you can throw a baseball right to someone's chest from a distance of 30 yards or more.

Even more remarkably, it's possible to take a bat measuring less than three inches in diameter and hit a tiny baseball moving at great speed.

If we didn't know better, this would seem impossible. That is, until you keep your eye on the ball. And when we do, remarkable things seem to just happen.

This message could be about how you and I need to keep our eye on the ball so we can achieve what we want.

It's not.

Here's the simple point: Humans can only do what they first imagine themselves doing.

Until you can imagine yourself hitting a baseball, you won't do it. Until you imagine yourself riding the roller coaster, you won't do it. Until you imagine yourself eating sushi, you won't do it.

What about your customers, clients, or donors? Can they imagine themselves taking the actions you want them to take? It takes some skill to get them to do that. It's why Blue Ocean Ideas exists – to help you tell the stories that allow your audience to see themselves in your story.

Can you imagine your audience imagining themselves in your story?


p.s. For a personal life example of the value of imagination check out Greg's recent post about dropping Caleb off at college.

posted by:
Brody Bond
posted in:
The Weekly Idea

3 Responses to True in Life, Sports, Religion, & the Bedroom

  1. Jim Ries

    Brody, this is so true. One effective selling technique I have learned is to put my sales prospect in a movie. This is the same as your point here - "tell the stories that allow your audience to see themselves in your story." Great stuff! Please continue to share these good ideas with all of us.

    • brody

      Thanks, Jim. Our hope is that what you're doing in a sales setting is also happening in an overall messaging process. Create an echo chamber!

  2. Kyle Vitasek

    Great thought. Very true. Vision is half the battle. GI Joe! Until I can imagine myself being a millionaire my mind won't give me what I need - the synapses firing along the lines that take me to that conclusion - to make the vision a reality! Same holds true in business. Until you can see yourself being a social media maven, or a successful entrepreneur the inherent "I can't" operating in your psyche will block you from getting there.




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