This quote drives what Blue Ocean Ideas does for clients:
"The art of marketing is largely brand building. If not a brand, it will be viewed as a commodity." - Philip Kotler, Kellogg Graduate School of Management
So, we're in the season of stale platitudes, cliché religious advice, crassly commercialized quips, and bad photography. How are your holiday cards and public service announcements looking?
There's an oft-quoted piece of advice that sometimes rubs me the wrong way: [...]
Your Brand is a Promise So, how do you get into the tiny decision-making window of your customer or member? Your brand has to "Starbucks" them. When you say "Choose me," you are making a promise to your audience that [...]
