Tag Archives: Blue Ocean Ideas

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Weekly Idea: All Marketing Is Brand Building

This quote drives what Blue Ocean Ideas does for clients:

"The art of marketing is largely brand building. If not a brand, it will be viewed as a commodity." - Philip Kotler, Kellogg Graduate School of Management

We counsel clients [...]

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Ah, Coincidence

One of my favorite musicians is releasing a new album:

Great art concept, I'll say.

Just so you don't have to scroll to the top of the page:

Weekly Idea: Why We Are Blue Ocean Ideas

Most businesses and organizations exist "competing within the confines of [their] existing industry or trying to steal customers from rivals," according to Mike Metzger. Those organizations exist in "red oceans."

It's tough to fish where there are a lot [...]

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Wordswell is now Blue Ocean Ideas

Dear clients and friends,

Wordswell is now Blue Ocean Ideas.

We are constantly innovating. It’s what we do for clients. It’s what we do in our own shop. So we’ve spent the last 6 weeks re-branding Wordswell to more accurately [...]

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